A Bespoke Digital Home for a Dynamic Artist

Scottish singer-songwriter Kerri Watt, known for her eclectic blend of Americana, pop, and country influences, sought a comprehensive redesign of her website. Transitioning from a single-page site, she envisioned a platform that would not only showcase her musical journey but also introduce her evolving projects as a songwriter and creative.

The primary objective was to craft a website that encapsulated Kerri's rich artistic identity. This involved curating content from her extensive collection of imagery, ensuring consistency with her brand presence, and designing a layout that provided distinct spaces for both her singer and songwriter endeavors. A key challenge was harmonizing her previously eclectic style with a streamlined, user-friendly interface, allowing each facet of her career to shine independently yet cohesively.

Collaborating closely with Kerri, we engaged in a meticulous selection process for visuals and content, ensuring each element resonated with her vision. The result is a bespoke digital space that authentically represents her multifaceted artistry. Kerri expressed immense satisfaction with the outcome, particularly valuing the personalized approach and the dedicated time spent curating the site's content together.