Guardian Carers
Guardian Carers is a UK-based home care service and a newly acquired sister brand of Hometouch.
Following the migration, the business needed a flexible landing page design that could support multiple PPC campaigns while remaining clear, accessible, and brand-aligned.
The project focused on creating a modular landing page template that could be easily adapted to suit different audiences, campaign goals, and messaging requirements.
Scope: Landing page design system
Focus: WPPC, accessibility, modular layouts
Delivery: Design handover to development team
The Challenge
After joining the Hometouch Group, Guardian Carers required a warm, welcoming, and informative landing page to act as the foundation for their paid advertising campaigns.
The design needed to feel caring and trustworthy, while also being highly practical. Built in modular sections so content could be adjusted for different target markets without compromising consistency or clarity. Balancing emotional reassurance with performance-led structure was a key challenge.
The Approach
Working within the newly established brand guidelines, the landing page was designed as a series of flexible, reusable modules.
Each section was carefully considered to remain simple, clear, and accessible, while still communicating a sense of care and confidence. Research into competitors and best-performing care-sector landing pages helped inform layout, hierarchy, and messaging decisions.
Clear calls to action were integrated throughout the design to support PPC objectives, alongside a small set of custom icons and interface elements that could be reused across future campaigns.
The Outcome
The final result is a calm, conversion-led landing page template that reflects the values of the Guardian Carers brand while offering the flexibility needed for ongoing digital marketing.
The modular design provides the internal team and developers with a practical system that can be adapted campaign by campaign, giving Guardian Carers a stronger, more consistent foundation for lead generation following their migration.
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