PushFar
PushFar is a SaaS mentoring platform used by organisations worldwide.
The project focused on separating the marketing site from the core application, modernising the overall look and feel, and creating a clearer, more effective journey for booking demos.
Scope: Website Redesign
Platform: WordPress
Focus: SaaS marketing, UX clarity, demo conversion
The Challenge
PushFar’s existing website was tightly integrated with their in-platform application, making it difficult to use as a clear, focused marketing site.
While the product itself had evolved significantly, the website had not kept pace. Navigation was unclear, content felt dated, and calls to action were easy to miss. The challenge was to modernise the site without losing familiarity or disrupting an already trusted brand.
The Approach
The project began by defining a clear design direction that would update the visual language while staying true to PushFar’s existing brand identity.
A modular website structure was designed to allow content to be easily adapted, expanded, or refined as the platform continued to grow.
Particular attention was paid to hierarchy, messaging, and calls to action, ensuring the demo-booking journey was simple, clear, and consistent throughout the site.
All existing content was retained, but reworked into a cleaner, more considered layout that improved clarity and usability.
The Outcome
The result is a modern, focused SaaS marketing website that better reflects the new phase of the PushFar platform.
The new site presents the product more clearly, guides users more effectively towards key actions, and provides the internal team with a flexible system they can manage and evolve over time.
It delivers a more professional, client-focused online presence while maintaining the trust built by the original brand.
LET’S TALK
Have a project in mind?
Get in touch to discuss your requirements.