Kerri Watt
Kerri Watt is a UK-based music artist and creative working across performance, recording, and collaborative projects.
She needed a central online platform that could bring together her work, live performances, and creative output in one clear, cohesive space.
The project focused on creating a website that reflected her personality and artistic identity, while remaining structured, professional, and easy to navigate for fans, collaborators, and industry contacts.
Scope: Website Redesign
Focus: Creative structure, clarity, content flexibility
Audience: Fans, collaborators, industry contacts
The Challenge
Kerri’s work spans multiple areas - music releases, live performances, and wider creative projects, which made it difficult to present everything clearly in a single place.
The challenge was to design a website that felt expressive and personal without becoming cluttered or informal. It needed to support multiple audiences, including fans, press, and potential collaborators, while maintaining a polished, professional feel.
The Approach
The website was designed to balance creative expression with clarity and structure.
A flexible layout system was created to allow different types of content to sit comfortably alongside one another, with clear navigation guiding users to music, performances, and project information. Visual design choices were kept intentional and restrained, allowing Kerri’s work to take focus without unnecessary distraction.
The result was a platform that felt personal and expressive, while still functioning as a professional home for her creative work.
The Outcome
The final website provides Kerri with a clear, cohesive online presence that brings her creative output together in one place.
It offers a smooth experience for fans and industry professionals alike, supporting ongoing releases, live performances, and future projects. The site is flexible enough to evolve over time, giving Kerri a reliable platform as her work continues to grow.
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