WEBSITE
REDESIGN
A website redesign is a considered rebuild of your site — its structure, design, and content — for businesses whose website no longer reflects where they’ve got to. Gather Studio is a London-based studio working with growing businesses across the UK, and website redesigns are core to what we do: sites rebuilt to feel clearer, more confident, and better aligned with the business you’ve become.
If your site still works the way it did the day you launched it — but the business has moved on — this is the work that closes that gap.
IS IT TIME TO REDESIGN YOUR WEBSITE?
Most redesigns start with the sense that the site is holding the business back rather than moving it forward. Usually it’s one of these:
You’ve outgrown the site you built in the early days.
You hesitate to send people to it — it doesn’t reflect the quality of your work.
It looks dated next to where the business has moved.
It’s slow, clunky, or a pain to update.
Visitors land but don’t take the next step — it isn’t converting.
It doesn’t hold up properly on a phone.
If a few of those land, it’s probably time. We wrote about why your site is never neutral here: Why Your Website Is Either Working For You or Against You.
WHAT A WEBSITE REDESIGN INCLUDES
Every project is scoped to what the business actually needs, but a full website redesign typically covers:
Strategy & Structure
What the site needs to do, and the structure and journey that get visitors there.
Design
The visual design of every page, aligned to your brand and built to feel considered.
Build
Development that’s fast, responsive, and easy for you to maintain.
Content
Copy and imagery shaped to guide and convert, not just fill space.
Launch & Handover
Migration, testing, go-live, and the guidance to run it confidently.
Not sure what to prepare before a project starts? We put together a guide here: How to Brief a Designer: What to Prepare Before Your Redesign.
How We Work
A redesign should feel considered, not chaotic. The shape of most projects:
01 - Discovery
We get to know the business, the audience, and what isn’t working about the current site.
We agree the structure and direction before any detailed design begins.
02 - Direction
The site is designed, built, and tested against real devices and real content.
03 - Design & Build
Migration, final testing, go-live, and the support to run it confidently.
04 - Launch
It's a small studio, so you work directly with the person doing the work — not a chain of account managers.
Selected work
Why Gather?
Gather was founded by a designer who spent nearly a decade building and running their own brand from the ground up — so we understand what’s at stake when a site has to carry a business, and what it takes to get it right.
The work is aesthetic-led and detail-driven, built to last rather than chase a trend. Because the studio is small, you get senior attention on every project from start to finish. And while we’re based in London, we work with businesses across the UK.
Frequently Asked Questions
Still have a question? If it's not answered here, just ask - tell us a little about your project and we'll take it from there.
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Usually when the site is working against the business — it’s dated, slow, hard to update, or it isn’t turning visitors into enquiries. More on that here: Why Your Website Is Either Working For You or Against You.
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It depends on the state of what you have. Sometimes a restructure and redesign is enough; sometimes a clean rebuild is the better route. We’ll tell you honestly which makes sense for your site.
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Typically strategy and structure, design, build, content, and launch - scoped to what your business needs.
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It depends on the size and complexity of the site. The clearest way to get a figure for your project is to get in touch with a little about what you need.
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Yes. We’re based in London and work with businesses across the UK.
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Most run over several weeks, depending on the size of the site and how quickly content and feedback come together. We’ll give you a realistic timeline up front.
LET’S TALK
If your website no longer reflects who you are, let’s change that. Tell us a little about your business and where it’s got to, and we’ll take it from there.