BRAND
REDESIGN
A brand redesign is a considered overhaul of your visual identity - logo, typography, colour, and the system that holds them together - for businesses whose brand no longer matches where they've got to. Gather Studio is a London-based studio working with growing businesses across the UK, and brand redesigns are the heart of what we do: identities rebuilt to feel distinctive, lasting, and unmistakably yours.
If your brand still looks like the one you started with - not the business you've become - this is the work that closes that gap.
IS IT TIME TO REDESIGN YOUR BRAND?
Most rebrands start with a quiet feeling that the current one no longer fits. Usually it's one of these:
You've outgrown the identity you put together in the early days.
You hesitate before sharing your site or sending a deck — it doesn't reflect the quality of the work.
The brand looks dated next to where the business has moved.
Things have drifted: different fonts, colours and logos across different places.
Your audience or direction has shifted, and the look hasn't caught up.
If a few of those land, it's probably time. We wrote a fuller guide on the signs here: How to Know When Your Brand Needs a Redesign.
WHAT A BRAND REDESIGN INCLUDES
Every project is scoped to what the business actually needs, but a full brand redesign typically covers:
Brand Direction
Getting clear on what should change, what should stay, and what the brand needs to do going forward.
Logo & Identity
A primary logo and the marks, type and colour that surround it.
A Visual System
The rules and components that keep everything consistent wherever the brand shows up.
Guidelines
A simple, usable reference so the brand holds together after we hand it over.
Rollout
Applying the new identity across the touchpoints that matter most to you.
Not every business needs the full overhaul - sometimes a refresh is the right call. We've written about the difference between the two here: The Difference Between a Brand Refresh and a Full Redesign. And for a closer look at the scope: What Does a Brand Redesign Actually Include?
How We Work
A redesign should feel considered, not chaotic. The shape of most projects:
01 - Discovery
We get to know the business, the audience, and what's not working about the current brand.
We agree the strategic and visual direction before any detailed design begins, so there are no surprises later.
02 - Direction
03 - Design
The identity is built, refined, and pressure-tested against real applications.
Final files, guidelines, and the support to roll it out confidently.
04 - Handover
It's a small studio, so you work directly with the person doing the work — not a chain of account managers.
Why Gather?
Gather was founded by a designer who spent nearly a decade building and running their own brand from the ground up - so we understand what's actually at stake in a rebrand, and what it takes to get it right.
The work is aesthetic-led and detail-driven, built to last rather than chase a trend. Because the studio is small, you get senior attention on every project from start to finish. And while we're based in London, we work with businesses across the UK.
Frequently Asked Questions
Still have a question? If it's not answered here, just ask — tell us a little about your project and we'll take it from there.
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Usually when the business has moved on but the brand hasn't — you've outgrown it, it looks dated, or it's become inconsistent. More on the signs in our guide.
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A refresh tidies and modernises what you already have; a full redesign rebuilds the identity from the strategy up. Which one you need depends on how far the business has moved. We break it down here.
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ypically brand direction, logo and identity, a visual system, guidelines, and rollout across your key touchpoints - scoped to what your business needs. Fuller answer here.
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t depends on scope — a refresh, a full identity, and how many applications you need all change the figure. We've written openly about the ranges involved in How Much Does a Brand Redesign Cost in the UK? The clearest way to get a figure for your project is to get in touch with a little about what you need.
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Yes. We're based in London and work with businesses across the UK.
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Most full redesigns run over several weeks, depending on scope and how quickly we can get feedback at each stage. We'll give you a realistic timeline up front.
LET’S TALK
If your brand no longer reflects who you are, let's change that. Get in touch with a little about your business and where it's got to, and we'll take it from there.